Durukan Confectionery

Durukan Confectionery | Vibroser Reference Projects

Sector: Food and Beverage Industry – Area: Ankara

Durukan Şekerleme was established in 1976 and headed to the confectionery industry in 1993. Since this date, the brand has steered the confectionery industry and accelerated its investments in this area. The company, which initially started with lollipop production and sales to the domestic market, opened its doors to the world and started exporting.


Durukan Şekerleme signed an agreement with PepsiCo-Frito Lay in 2003. As a result of this agreement, Rocco became the sole supplier of lollipop products. Durukan Şekerleme also manufactures Rocco Rengarenk, Rocco Bonbon, and Rocco Lollipop products. Durukan Şekerleme exports its products to America, European Countries, Middle East, Africa, and the Far East countries. At this stage, the company is taking firm steps towards becoming a world brand in its sector. The company now successfully exports its own branded products and contracts branded products to more than 50 countries.

Brand of Young People, Mothers, and Children

Durukan Şekerleme started to operate in its new production facility in 2014, where all AIB, BRC, IFS, Sedex, GMP, ISO 9001, ISO 22000, KOŞER (KOSHER), and HALAL certificates are available. It started to operate in its new factory. In 2015, it combined all product groups under the Durukan U and Durukan Jox brands. Aiming to appeal to the young audience with the U brand, the brand aimed to appeal to mothers and children with Jox’s brand. At this point, the company, which continues its Research and Development Works without slowing down, has worked on “chewable sugar-coated sugar” for 3 years. The company, which achieved successful results, deserved to be the world’s second-largest producer in this field.

In addition to this product group, Durukan Şekerleme manufactures chewable candies, gummy and powder-filled lollipops, 2-colored fruit juicy lollipops, liquid, and gum filled hard candy candies, and sour flat lollipops.

Always To The Future With Its Mission and Vision

The company has determined its vision as having a high quality, fun, and up-to-date product portfolio that will make its customers and colleagues happy. Being among the names sought in the confectionery market in the world is in the first place among the company’s aims. The company’s mission is to follow all innovations closely to expand the export volume by always bringing quality and hygienic products together with the consumer.