Efes Pilsen is one of the world's and Turkey's largest beer brand. Efes Pilsen has signed many innovative principles to develop the beer market and has continued to be mentioned since it was founded. Efes Pilsen introduced its first light beer, 1-liter bottle beer, non-recyclable bottles, canned beer, and draft bottles.
Efes has 202 dealers across the country. It also has 28 distributors. Efes Pilsen released two new beer brands in the Turkey market in 2007. One of them is Gustav with wheat beer and Mariachi with agave/lemon flavor.
History of Efes Pilsen
Efes Pilsen was produced and put on the market in 1969 at Erciyas Biracılık in Istanbul and Ege Bi-racılık in Izmir, the first breweries of the Efes Beverage Group. Meeting Efes Pilsen’s hops need, Tarbes started production in 1971. Later, the Afyon malt factory started production. After several factories were established, the marketing and sales company EFPA, Efes Pazarlama, was established. In 1993, Efes Sınai Yatırım Holding A.Ş. became operational.
Efes Pilsen’s Vision and Mission
One of Efes Pilsen’s greatest principles is customer satisfaction. It prepares and produces its products with great care for the consumer. Quality in production takes the first place and is improved day by day with an innovative system. Its vision is to embrace the beer culture, evolve from the Adriatic to China, and become the largest beer producer. Its mission is to produce beer with passion and responsibility.
Efes Pilsen’s Achievements
Anadolu Efes won the “Brand of the Year” award at the World Branding Awards, one of the world’s most prestigious awards with its products that do not compromise quality standards. At the same time, Anadolu Efes reached an agreement to merge its operations with AB Inbev Russia and Ukraine. Efes Pilsen was awarded the first high-quality certificate in our country by the German VLB Berlin in 2018. Efes Pilsen will reach its goals by going further from its current position with its magnificent beers and production power.