PepsiCo

PEPSICO Turkey | Vibroser Reference Projects

Sector: Food and Beverage Industry – Area: Iraq

PepsiCo originated in 1965 with the idea of Pepsi-Cola and Frito-Lay CEOs to decide to offer salty snacks and the world’s best Coke by a single company. It soon became one of the leading food and beverage companies globally after the company merger called “exemplary marriage” was approved. The changing tastes and lifestyles of the consumer have helped PepsiCo to improve its products.

One of the World’s Leading Food and Beverage Companies

PepsiCo interprets the changing tastes and lifestyles of the consumer to continue its rise in the sector. Global trends also have an impact on the consumer. PepsiCo, which has managed to keep pace with the changing era and demands, has been transformed into a brand group that includes Pepsi, Frito-Lay, Tropicana, Gatorade, Quaker, and many more brands, which have shown great interest from consumers. PepsiCo sells products in more than 200 countries around the world. Product sales volume is increasing day by day. For this reason, many brands in the PepsiCo brand community have reached a billion dollars.

The Sense of Taste Adopted in Every Continent

PepsiCo takes a right commercial steps while transforming the excellent flavors that consumers love into food and beverage products. It collects the appreciation of consumers by committing to customer satisfaction. PepsiCo has created 6 main departments to implement its successful sales policy on every continent around the world. North American Beverage; Frito-Lay North America; Quaker Food North America; Latin America; Europe and Sub-Saharan Africa; It is listed as Asia, the Middle East, and North Africa. While each of these departments has its own unique product history, region-oriented trade understanding is also an important factor.

Sustainable Social Benefit Principles

PepsiCo sells products to consumers all around the world. It aims to help people achieve sustainable nutrition and safe water access. PepsiCo is involved in many areas of social responsibility projects. It helps development worldwide by allocating substantial resources to nature, the environment, and people through the PepsiCo Foundation. Adopting the slogan “Food for Good,” the foundation provides food to low-income families. It makes investments for problems such as water access and environmental waste needed in the region.

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