This step taken with a joint venture enabled Perfetti to become a world brand of Van Melle, and all its shares were purchased in 2001. In 2006, it continued its investments and acquired the Spanish company Chupa Chups, becoming the strongest brand globally. Today, it is the third-largest candy-chewing gum producer in the world. It has strengthened its leading position in the confectionery group in the European and Asian markets.
Where is Perfetti Van Melle Headquarters?
The group’s headquarters is in Amsterdam, the Netherlands. It has 17,600 employees in production facilities around the world. It is a global company with 38 companies. Most of the brands within its structure are well known and widely used products. Its main brands are Frisk, Mentos, Fruittella, Alpenliebe, Happydent, Vivident, Big Babol, Golia, Airheads, Chupa Chups, and Smint.
Perfetti Van Melle produces products that appeal to global and popular markets and produce products suitable for local and regional markets, as the biggest secret of its success. Developing flavors and versions suitable for local markets has made it the most preferred brand by the public.
Special Product Range for World Markets
The brand, which is sensitive to customer demands and follows a special product development strategy, always prioritizes customer satisfaction. It has become the market leader in Asian countries with the Alpenliebe brand with the confectionery produced in formulas and special packages suitable for the local people’s taste.
In the European markets, it offers a wide range of products with high diversity and high recognition.
The distribution of Mentos, one of the most preferred brands of the group in America, is made with a special product range. Chupa Chups lollipops make children happy with 40 different types in 150 countries around the world.
It maintains its leadership in the world market with its production approach suitable for high hygiene processes and food codex. It carefully takes all necessary precautions for hygienic and stable environments in its production facilities.
Perfetti Van Melle preferred Vibroser products and services to ensure structural hygienic conditions in its facilities.